‘Unmistakably Blak’: How Jarnda Councillor-Barns is painting a path forward

Jarnda Councillor-Barns turned to painting as a way to reconnect with her roots, but what began as a personal journey has since sparked brand partnerships and a dream of global storytelling.

The Karajarri, Naaguja, Noongar and Māori artist and graphic designer described being named a finalist in the Creative Talent category at this year’s National NAIDOC Awards as a “pinch-me” moment.

“It’s more than just recognition – it’s a reflection of my community, my culture and the strength of my ancestors,” she said. 

“This moment reminds me that the work I’m doing is reaching hearts and making a difference.”

Councillor-Barns founded Jarnda Bina Art after giving birth to her son. 

“I started painting on canvas as a way to express my identity and share the stories passed down to me,” she told AdNews. 

“Every brushstroke is grounded in who I am and where I come from.

“It’s not just about creating something beautiful – it’s about honouring my old people and keeping their stories alive through contemporary mediums.”

Councillor-Barns has collaborated with 20 brands so far, including AusTrade, NBL1 West and the City of Perth. 

“I’d say about 60% of my work is still community-focused – whether that’s delivering youth programs, school murals or workshops – and the other 40% is commercial work,” she said. 

“Finding that balance keeps me grounded.”

Most recently, she designed the Perth Wildcats’ uniforms for their Indigenous Round clash. 

“It told the story of strength through connection – connection to land, family, culture and identity,” Councillor-Barns said.

“Watching my artwork come to life on the court, especially with my son and family in the crowd, was emotional.”

Looking to the future, her dream is to design something that lives on a global stage.

“Maybe an Indigenous-inspired uniform for the Olympics or a Qantas plane wrap that flies our stories around the world,” she said. 

“Something big, bold, and unmistakably Blak that shows the world who we are, where we come from and how strong our culture is.”

Councillor-Barns is urging agencies and brands to tell Indigenous stories through meaningful partnerships built on genuine engagement.

“Start with respect. Understand that our stories aren’t just content – they’re living, breathing parts of our culture and history,” she said. 

“Build genuine relationships, engage early and pay us properly. Don’t come in with your own agenda; come in ready to listen, learn and walk alongside us. 

“When done right, collaborations can create powerful change – not just visually, but socially and culturally.” 

Councillor-Barns delivered a speech at this year’s National NAIDOC Forum, reflecting on this year’s theme, The Next Generation: Strength, Vision and Legacy. 

“My message was simple but powerful: You belong here,” she said. 

“You don’t have to water yourself down to take up space in any industry. Our cultural knowledge, our creative fire, our connection to land and kin – that’s our superpower. 

“I wanted the next generation to feel proud of where they come from, to back themselves, and to know that their voice, their art and their leadership are needed now more than ever.”